Applied Crisis Communication and Crisis Management : Cases and Exercises
Book Details
Format
Paperback / Softback
ISBN-10
1452217807
ISBN-13
9781452217802
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 23rd, 2013
Print length
256 Pages
Weight
452 grams
Dimensions
25.30 x 17.60 x 1.20 cms
Product Classification:
Management & management techniquesPublic relations
Ksh 22,500.00
Manufactured on Demand
0 in stock
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Guides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management.
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore crisis communication and management in action. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters
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