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Applied Marketing Analytics Using R

By: Gokhan Yildirim (Author) , Raoul V. Kubler (Author)

3 in stock

Ksh 10,650.00

Format: Paperback or Softback

ISBN-13: 9781529768725

Publisher: SAGE Publications Ltd

Publication Date: Sep 9th, 2023

Weight: 772 grams

Dimension: 18.60 x 23.30 x 2.20 cms

Category: Research & development management

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Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.

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