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Applied Marketing Analytics Using R

By: Gokhan Yildirim (Author) , Raoul V. Kubler (Author)

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Ksh 30,800.00

Format: Hardback or Cased Book

ISBN-13: 9781529768732

Publisher: SAGE Publications Ltd

Publication Date: Aug 22nd, 2023

Category: Research & development management

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Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.

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