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Applied Social Psychology
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Applied Social Psychology

Book Details

Format Paperback / Softback
ISBN-10 0803979266
ISBN-13 9780803979260
Publisher Sage Publications Ltd
Imprint Sage Publications Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date May 28th, 1996
Print length 504 Pages
Weight 752 grams
Dimensions 15.40 x 22.90 x 3.10 cms
Product Classification: Social, group or collective psychology
Ksh 11,700.00
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Overviews the applications of social psychology to a wide range of problems and issues in contemporary society. With internationally respected contributors who survey the major developments in their fields, this guide incorporates advice, examples and reading lists.
This comprehensive and accessible textbook overviews the applications of social psychology to a wide range of problems and issues in contemporary society. With internationally respected contributors who survey the major developments in their fields, this practical guide incorporates advice, examples and reading lists.

The first part of the book outlines a number of general frameworks that inform the applications of social psychology, namely language, attitudes, decision-making and survey research; Part Two focuses on major behavioural domains, including health and economic behaviour; Part Three explains the relationship between social psychology and social institutions, highlighting, for instance, the media, law and politics; and the final part addresses the broader social and cultural implications of contemporary social psychology, covering such key concerns as violence, ageing and cross-cultural questions.


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