Applying Qualitative Methods to Marketing Management Research
Book Details
Format
Hardback or Cased Book
ISBN-10
1403916608
ISBN-13
9781403916600
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 16th, 2003
Print length
292 Pages
Weight
499 grams
Product Classification:
Market research
Ksh 16,200.00
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Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.
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