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Applying Social Cognition to Consumer-Focused Strategy

By: Frank R. Kardes (Author) , USA) Herr Paul M. (Virginia Tech (Author) , Jacques Nantel (Author)

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Ksh 12,500.00

Format: Paperback or Softback

ISBN-13: 9781138875951

Publisher: Taylor & Francis Ltd

Publication Date: May 7th, 2015

Dimension: 22.90 x 15.20 x 56.60 cms

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This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making.

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