Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Book Details
Format
Paperback / Softback
ISBN-10
1032269367
ISBN-13
9781032269368
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 26th, 2025
Print length
200 Pages
Weight
318 grams
Dimensions
22.90 x 15.20 x 1.40 cms
Product Classification:
Translation & interpretationAdvertisingMarket research
Ksh 8,300.00
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This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.
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