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Approaches to Media Literacy: A Handbook
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Approaches to Media Literacy: A Handbook : A Handbook

Book Details

Format Hardback or Cased Book
ISBN-10 0765622645
ISBN-13 9780765622648
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 15th, 2009
Print length 304 Pages
Weight 604 grams
Dimensions 23.70 x 23.50 x 2.50 cms
Product Classification: Media studies
Ksh 27,900.00
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Presents a range of qualitative approaches that enable students to decipher information conveyed through the channels of mass communication - photography, film, radio, television, and interactive media. This book helps students develop critical thinking skills with regard to what media to use and how to interpret the information that they receive.
Completely updated, with current examples and new coverage of digital media, this popular handbook provides a range of qualitative approaches that enable students to effectively decipher information conveyed through the channels of mass communication - photography, film, radio, television, and interactive media. It aim is to help students develop critical thinking skills and strategies with regard to what media to use and how to interpret the information that they receive. The techniques include ideological, autobiographical, nonverbal, and mythic approaches. An Instructor''s Manual is available to professors who adopt this new edition.

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