Archaeology Is a Brand! : The Meaning of Archaeology in Contemporary Popular Culture
Book Details
Format
Hardback or Cased Book
ISBN-10
1598741780
ISBN-13
9781598741780
Publisher
Left Coast Press Inc
Imprint
Left Coast Press Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 15th, 2007
Print length
196 Pages
Weight
453 grams
Product Classification:
Archaeology
Ksh 29,700.00
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Possessors of a widely recognized, positively valued and well-underpinned brand, archaeologists need to take more seriously the appeal of their work and its relationship to society and popular culture.
What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.
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