Archaeology Is a Brand! : The Meaning of Archaeology in Contemporary Popular Culture
Book Details
Format
Paperback / Softback
ISBN-10
1598741799
ISBN-13
9781598741797
Publisher
Left Coast Press Inc
Imprint
Left Coast Press Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 15th, 2009
Print length
196 Pages
Weight
414 grams
Dimensions
22.20 x 22.20 x 1.50 cms
Product Classification:
Archaeology
Ksh 7,400.00
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Possessors of a widely recognized, positively valued and well-underpinned brand, archaeologists need to take more seriously the appeal of their work and its relationship to society and popular culture.
What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.
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