Archipelago Tourism : Policies and Practices
Book Details
Format
Paperback / Softback
Book Series
New Directions in Tourism Analysis
ISBN-10
1138083879
ISBN-13
9781138083875
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 7th, 2017
Print length
292 Pages
Weight
416 grams
Product Classification:
Sales & marketingSales and marketing
Ksh 10,100.00
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Exploring the conceptual insights provided by the archipelagic ''twist'' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. The book asks and seeks to answer a wide range of pertinent questions and pioneers the exploration of the archipelago as tourism study focus (and not just locus); a heuristic device for rendering islands as sites of different tourism practices, industries and policies, but also of challenges and possibilities.
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