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Are We There Yet?
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Are We There Yet? : Insights on How to Lead by Design

Book Details

Format Paperback / Softback
ISBN-10 9063694091
ISBN-13 9789063694098
Publisher BIS Publishers B.V.
Imprint BIS Publishers B.V.
Country of Manufacture CN
Country of Publication GB
Publication Date Jan 25th, 2016
Print length 216 Pages
Weight 424 grams
Dimensions 22.20 x 14.20 x 2.10 cms
Ksh 2,900.00
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The fundamental question that the book addresses is: Are our innovation efforts aligned to the challenges of our times?
The fundamental question that the book addresses is: Are our innovation efforts aligned to the challenges of our times? We face high costs, global competition, low productivity, and technology disruptions. Our education system is geared towards solving known problems through an inductive thinking mindset. We have relied on massive technology investments as our source of competitive advantage, but our growth is declining. If we want to maintain our standard of living, we need firms to grow. Firms therefore need a new approach to innovation, one that focuses on customer engagement in its business model. The concept of design thinking is often described as the mindset for firms to make this transition. But with so much being written on design thinking, why do so many firms struggle to adopt this mindset and make this transition?

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