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Arguing and Thinking
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Arguing and Thinking : A Rhetorical Approach to Social Psychology

Book Details

Format Hardback or Cased Book
ISBN-10 0521561590
ISBN-13 9780521561594
Publisher Cambridge University Press
Imprint Cambridge University Press
Country of Manufacture GB
Country of Publication GB
Publication Date Feb 29th, 1996
Print length 320 Pages
Weight 6 grams
Ksh 8,100.00
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New edition of seminal book which provoked the discursive turn in the social sciences.
Michael Billig''s rhetorical approach has been key to the discursive turn in the social sciences. His witty and original book examines argumentation and its psychological importance in human conduct, and traces the connections between ancient rhetorical ideas and modern social psychology. In a new introduction, he offers further reflections on rhetoric and social psychology, discusses the recent scholarship, and allows some forgotten voices in the history of rhetoric to be heard.

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