Artificial Intelligence and Transforming Digital Marketing
2024 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Studies in Systems, Decision and Control
ISBN-10
3031358279
ISBN-13
9783031358272
Edition
2024 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 4th, 2023
Print length
1188 Pages
Product Classification:
E-commerce: business aspectsSales & marketingMaths for engineersArtificial intelligence
Ksh 45,000.00
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Quality
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This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.
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