Artificial Intelligence for Marketing : Practical Applications
by
Jim Sterne
Book Details
Format
Hardback or Cased Book
Book Series
Wiley and SAS Business Series
ISBN-10
1119406331
ISBN-13
9781119406334
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 3rd, 2017
Print length
368 Pages
Weight
640 grams
Dimensions
23.50 x 16.10 x 3.10 cms
Product Classification:
Sales & marketingMachine learning
Ksh 7,000.00
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A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.
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