Artificial Intelligence for Marketing Management
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Studies in Marketing
ISBN-10
1032248483
ISBN-13
9781032248486
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 10th, 2022
Print length
206 Pages
Weight
446 grams
Dimensions
24.00 x 16.30 x 1.80 cms
Product Classification:
Economics, finance, business & managementEconomics, Finance, Business and ManagementEconomicsBusiness strategyE-commerce: business aspectsManagement: leadership & motivationManagement: leadership and motivationSales & marketingSales and marketingArtificial intelligenceArtificial intelligence (AI)
Ksh 25,200.00
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0 in stock
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Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
Get Artificial Intelligence for Marketing Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
