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Artificial Intelligence for Marketing Management

By: Australia) Thaichon Park (Griffith University (Author) , Australia) Quach Sara (Griffith University (Author)

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Ksh 28,800.00

Format: Hardback or Cased Book

ISBN-13: 9781032248486

Publisher: Taylor & Francis Ltd

Publication Date: Nov 10th, 2022

Weight: 446 grams

Dimension: 24.00 x 16.30 x 1.80 cms

Category: ECONOMICS

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Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

Get Artificial Intelligence for Marketing Management by Park (Griffith University, Australia) Thaichon at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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