Artificial Intelligence in Marketing
Book Details
Format
Hardback or Cased Book
Book Series
Review of Marketing Research
ISBN-10
1802628762
ISBN-13
9781802628760
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 13th, 2023
Print length
344 Pages
Weight
612 grams
Dimensions
16.00 x 23.80 x 2.40 cms
Product Classification:
Sales & marketingData capture & analysisArtificial intelligence
Ksh 17,100.00
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Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
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