Artificial Intelligence Transforming Marketing : Renewed Theoretical Bases and New Paradigms
Book Details
Format
Hardback or Cased Book
Book Series
Contributions to Management Science
ISBN-10
3032223598
ISBN-13
9783032223593
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 13th, 2026
Print length
497 Pages
Ksh 28,800.00
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Quality
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font-family: 'Times New Roman',serif;">This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshaping fundamental concepts and strategies.
This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshaping fundamental concepts and strategies. By focusing on AI's potential to enhance customer satisfaction, optimize lead generation, and drive sales growth, it provides readers with practical insights and innovative marketing solutions. The book also explores AI's applications in business model design, strategic decision-making, and digital marketing integration. Targeted at both practitioners and academics, this comprehensive volume equips readers with the knowledge to leverage AI for transformative marketing practices and stay at the forefront of the marketing landscape.
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