Artificial Neural Networks and Structural Equation Modeling : Marketing and Consumer Research Applications
2022 ed.
Book Details
Format
Paperback / Softback
ISBN-10
9811965110
ISBN-13
9789811965111
Edition
2022 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 21st, 2023
Print length
341 Pages
Product Classification:
Sales & marketingMathematical modellingNeural networks & fuzzy systems
Ksh 19,000.00
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This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research.
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