Arts Marketing
Book Details
Format
Paperback / Softback
ISBN-10
0750659688
ISBN-13
9780750659680
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 11th, 2004
Print length
234 Pages
Weight
444 grams
Dimensions
24.70 x 19.10 x 1.30 cms
Product Classification:
Sales & marketing
Ksh 9,550.00
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Focuses on a variety of sectors within the arts, and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this text aims to demonstrate the effective means of marketing in specific areas of the arts.
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field.
Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
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