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As If By Design

By: Edward A. (University of Iowa) Wasserman (Author)

Manufacture on Demand

Ksh 5,500.00

Format: Paperback or Softback

ISBN-13: 9781108745109

Publisher: Cambridge University Press

Publication Date: Jul 22nd, 2021

Weight: 504 grams

Dimension: 15.20 x 33.90 x 2.40 cms

Category: PSYCHOLOGY

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Ever wonder how the Heimlich maneuver, the butterfly stroke, or the moonwalk originated? They were not feats of genius. Basic laws of learning and behavior explain how such innovations emerged and evolved. Using real life stories, behavioral psychology, and the history of science, this book illuminates the creative process.

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Mind, Body, & Spirit