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Asian Brand Strategy
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Asian Brand Strategy : How Asia Builds Strong Brands

1st ed. 2006

Book Details

Format Paperback / Softback
ISBN-10 1349543705
ISBN-13 9781349543700
Edition 1st ed. 2006
Publisher Palgrave Macmillan
Imprint Palgrave Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 1st, 2006
Print length 254 Pages
Ksh 8,100.00
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This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

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