Asian Brand Strategy (Revised and Updated) : Building and Sustaining Strong Global Brands in Asia
2nd ed. 2015
by
M. Roll
Book Details
Format
Hardback or Cased Book
ISBN-10
1137359161
ISBN-13
9781137359162
Edition
2nd ed. 2015
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 7th, 2015
Print length
339 Pages
Weight
558 grams
Dimensions
22.10 x 14.70 x 2.60 cms
Product Classification:
AsiaBusiness strategyInternational businessSales & marketingSales and marketing
Ksh 8,100.00
Temporarily out of stock, due soon
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Get Asian Brand Strategy (Revised and Updated) by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
