Asian Business Discourse(s)
New
Book Details
Format
Paperback / Softback
Book Series
Linguistic Insights
ISBN-10
3039108042
ISBN-13
9783039108046
Edition
New
Publisher
Verlag Peter Lang
Imprint
Verlag Peter Lang
Country of Manufacture
CH
Country of Publication
GB
Publication Date
Nov 10th, 2005
Print length
350 Pages
Weight
490 grams
Dimensions
15.10 x 22.50 x 2.20 cms
Product Classification:
ChineseJapaneseKoreanLiterary studies: generalCommunication studies
Ksh 18,450.00
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This book reflects the vigorous interest in studies of business discourse(s) and culture(s) emerging from various Asian communities. It also records the diversity of methodological approaches, ontological perspectives and topics characterising a number of studies conducted by Asian and Western scholars on cultural and linguistic strategies and preferences identifiable in Asian or Asian-Western business interactions. The volume is structured in two parts, including chapters that address linguistic and textual issues (Part I) and cultural and pragmatic issues (Part II) of Asian business discourse(s). Even though the different domains identified – linguistic, textual, pragmatic and cultural – have been combined to provide useful organising labels, they remain strictly interrelated as their occurrence and variation have significant implications on one another.
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