Asian Dimensions of Services Marketing
Book Details
Format
Hardback or Cased Book
ISBN-10
0789016907
ISBN-13
9780789016904
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 27th, 2002
Print length
138 Pages
Weight
420 grams
Product Classification:
International businessSales & marketing
Ksh 20,150.00
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Asian Dimensions of Services Marketing delves into the world of industry in Asia. There has been phenomenal growth in that continent''s service industries over the past few decades, and this book covers several important aspects of marketing services. These include the influence of reference groups in the service industries of Singapore, and influences upon the relationship between service performance and customer satisfaction in the Thai cultural and business setting. This book also discusses perceived success factors for multinational professional service firms in South Korea, examines how store atmosphere impacts the emotional well-being of Chinese customers in a leisure service setting, and more!
Explore current trends in the Asian service industry!Asian Dimensions of Services Marketing takes you on a journey through the service industries of Asia. Due to the extraordinary amount of growth in Asian service industries over the past few decades, this sector is expanding greatly in many Asian countries. These changes have had many effects on countries such as China, Korea, Singapore, and Thailand, mostly at the expense of agriculture and manufacturing. This book examines these effects, and establishes ways to achieve success in services marketing. This educational book provides an enlightening look at topics such as:
- the influence of reference groups in the service industry of Singapore
- the moderating effect of switching costs on the relationship between service performance and customer satisfaction in the Thai cultural and business setting
- how multinational professional service firms in South Korea have achieved success
- the emotional impact of store atmosphere on Chinese customers in a leisure service setting
- the rapid development of services in Asia, and how to effectively market intangibles to various kinds of consumers
Get Asian Dimensions of Services Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Inc and it has pages.
