Asking Questions about Food Advertising
by
Laura Perdew
Book Details
Format
Paperback / Softback
ISBN-10
1633625036
ISBN-13
9781633625037
Publisher
Cherry Lake Publishing
Imprint
Cherry Lake Publishing
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 1st, 2015
Ksh 1,800.00
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Quality
Fast
Food advertising is seemingly everywhere. But what messages are advertisers sending when they try to get consumers to purchase their products? Asking Questions about Food Advertising looks at who pays for ads, their intended targets, and the tricks of the trade used to influence consumers'' decisions. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
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