Assembled in Japan : Electrical Goods and the Making of the Japanese Consumer
Book Details
Format
Paperback / Softback
ISBN-10
0520219392
ISBN-13
9780520219397
Publisher
University of California Press
Imprint
University of California Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 5th, 2000
Print length
317 Pages
Weight
490 grams
Dimensions
22.80 x 15.20 x 2.10 cms
Product Classification:
Asian history20th century history: c 1900 to c 2000Hi-tech manufacturing industries
Ksh 5,200.00
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Investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. This title states that behind the meteoric rise of Sony, Matsushita, Toshiba, and other electrical goods companies was an explosion of domestic consumer demand that began in the 1950s.
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