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Athletes as Influencers: Name, Image, and Likeness
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Athletes as Influencers: Name, Image, and Likeness : Name, Image, and Likeness

by Heather Rule

Book Details

Format Hardback or Cased Book
ISBN-10 1098298233
ISBN-13 9781098298234
Publisher ABDO Publishing Company
Imprint SportsZone
Country of Manufacture US
Country of Publication GB
Publication Date Dec 15th, 2025
Weight 17 grams
Product Classification: Children’s / Teenage general interest: Sports and outdoor recreationSports & outdoor recreation (Children's / Teenage)Educational: Business studies and economicsEducational: IT and computing, ICTEducational: IT & computing, ICTEducational: Business studies & economics
Ksh 4,500.00
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From Michael Jordan to Simone Biles, athletes are turning their athletic prowess into lucrative brands. Athletes as Influencers: Name, Image, and Likeness explores how college and professional athletes are capitalizing on their fame in the ever-changing world of NIL rules. This title features informative sidebars and case studies, exciting photos, a glossary, and an index. SportsZone is an imprint of Abdo Publishing, a division of ABDO.

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