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Atlas of Management Thinking
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Atlas of Management Thinking

Book Details

Format Paperback / Softback
ISBN-10 178504110X
ISBN-13 9781785041105
Publisher Ebury Publishing
Imprint Vermilion
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 2nd, 2017
Print length 272 Pages
Weight 294 grams
Dimensions 13.70 x 21.40 x 2.30 cms
Product Classification: Management & management techniques
Ksh 2,350.00
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First published in 1981, this was the first book ever to be written explicitly for the right side of the reader’s brain. The right side works in images, whole patterns and undefined feelings – none of which can be verbalized. In Atlas, de Bono shows us how to use the right side.

First published in 1981, this was the first book ever to be written explicitly for the right side of the reader’s brain.

Much has been made of the research conducted into the left side of the brain – home to language and logic. The right side works in images, whole patterns and undefined feelings – none of which can be verbalized. This more elusive thinking often functions as what is loosely called ‘intuition’.

In Atlas, de Bono shows us how to use the right side. It is an atlas because it is a visual reference of images and illustrations that point the reader in the right direction (literally). For anyone who has ever been told to trust their instinct, or who is concerned with management and decision-making, this book is a de Bono classic.


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