Attention and Value : Keys to Understanding Museum Visitors
Book Details
Format
Paperback / Softback
ISBN-10
1611322634
ISBN-13
9781611322637
Publisher
Left Coast Press Inc
Imprint
Left Coast Press Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 30th, 2013
Print length
214 Pages
Weight
324 grams
Dimensions
15.30 x 22.80 x 1.30 cms
Product Classification:
Archaeology
Ksh 7,550.00
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Bitgood, a leading visitor researcher, offers an important new model of visitor attention and shows how museum practitioners can apply it to create more effective museum environments that capture and sustain visitor attention.
How can museums capture visitors’ attention? And how can their attention be sustained? In this important volume, leading visitor researcher and educational psychologist Stephen Bitgood proposes a model—the attention-value model—that will help museum practitioners create more effective museum environments. A major advance beyond earlier efforts, the attention-value model shows how both personal and exhibit design variables influence the capture, focus, and engagement of attention. Bitgood also offers extensive background in the visitor attention literature, details of his extensive testing of the attention-value tool, and guidelines for its application. Balancing theory, research, and practical application, Attention and Value is a must-read for exhibition developers at all levels—from students to seasoned practitioners.
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