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Attention, Attitude, and Affect in Response To Advertising

By: Eddie M. Clark (Author) , Timothy C. Brock (Author) , David W. Stewart (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780805807561

Publisher: Taylor & Francis Inc

Publication Date: Oct 1st, 1993

Dimension: 22.90 x 15.20 x 58.90 cms

Category: Psychological testing & measurement

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This volume presents issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues; and new applications of consumer psychology to other fields, such as examining health behaviour.

Get Attention, Attitude, and Affect in Response To Advertising by Eddie M. Clark at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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Mind, Body, & Spirit