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Attitudes And Persuasion

By: Richard E Petty (Author) , John T Cacioppo (Author)

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Ksh 42,000.00

Format: Hardback or Cased Book

ISBN-13: 9780367314620

Publisher: Taylor & Francis Ltd

Publication Date: May 7th, 2019

Dimension: 22.90 x 15.20 x 78.00 cms

Category: SOCIETY & CULTURE: GENERAL

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This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

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