Attitudes and Persuasion
by
Philip Erwin
Book Details
Format
Paperback / Softback
ISBN-10
0415196221
ISBN-13
9780415196222
Publisher
Taylor & Francis Ltd
Imprint
Psychology Press Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 16th, 2001
Print length
166 Pages
Weight
216 grams
Dimensions
14.00 x 21.50 x 1.10 cms
Product Classification:
Social, group or collective psychologyCognition & cognitive psychology
Ksh 5,600.00
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Philip Erwin provides an accessible, up-to-date overview of the crucial role that attitudes play in our everyday lives and how they influence our thoughts and behaviour.
Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our attitudes and what factors may influence us to change them.
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