Attitudes, Personality and Behaviour
by
I Ajzen
Book Details
Format
Paperback / Softback
ISBN-10
0335217036
ISBN-13
9780335217038
Publisher
Open University Press
Imprint
Open University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 16th, 2005
Print length
192 Pages
Weight
334 grams
Dimensions
23.80 x 17.30 x 1.20 cms
Product Classification:
Social, group or collective psychology
Ksh 6,650.00
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This thoroughly revised and updated edition describes why and how beliefs, attitudes and personality traits influence human behaviour. Building on the strengths of the previous edition, it covers recent developments in existing theories and details new theoretical approaches to the attitude-behaviour relationships.
- Why do people say one thing and do another?
- Why do people behave inconsistently from one situation to another?
- How do people translate their beliefs and feelings into actions?
The book examines:
- Recent innovations in the assessment of attitudes and personality
- The implications for prediction of behaviour of these innovations
- Differences between spontaneous and reasoned processes
- The most recent research on the relations between intentions and behaviour
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