Atypical : Five Strategy Rules for a New World
by
Prateek Raj
Book Details
Format
Paperback / Softback
ISBN-10
9360454532
ISBN-13
9789360454531
Publisher
Westland Publications Limited
Imprint
Westland Business
Country of Manufacture
IN
Country of Publication
GB
Publication Date
Feb 1st, 2025
Print length
248 Pages
Weight
232 grams
Dimensions
14.30 x 22.40 x 1.90 cms
Product Classification:
Economic theory & philosophy
Ksh 3,650.00
Publisher Out of Stock
Delivery Location
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Secure
Quality
Fast
What if the most valuable insights into your company’s future aren’t buried in your big data or shared by industry experts—but voiced quietly at the edges, by the very people you’ve been ignoring?
In Atypical: Five Strategy Rules for a New World, UCL and IIMB professor Prateek Raj challenges the status quo by showing how the world’s most innovative organisations learn from voices at the fringes—be they marginalised communities, unexpected collaborators or frontline workers. Through vivid examples, actionable frameworks and a call to embrace empathy and grounded leadership where success is measured through innovation and not profit alone, Atypical provides a forward-looking blueprint for leaders who dare to see—and nurture—a more inclusive, sustainable and resilient future.
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