Audience : Marketing in the Age of Subscribers, Fans and Followers
Book Details
Format
Hardback or Cased Book
ISBN-10
1118732731
ISBN-13
9781118732731
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 6th, 2013
Print length
288 Pages
Weight
498 grams
Dimensions
23.50 x 15.30 x 2.40 cms
Product Classification:
Sales & marketing
Ksh 3,800.00
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Quality
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Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships.
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