Audience Economics : Media Institutions and the Audience Marketplace
Book Details
Format
Hardback or Cased Book
ISBN-10
0231126522
ISBN-13
9780231126526
Publisher
Columbia University Press
Imprint
Columbia University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 25th, 2003
Print length
256 Pages
Ksh 21,050.00
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Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers.
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