Audience Economics : Media Institutions and the Audience Marketplace
Book Details
Format
Paperback / Softback
ISBN-10
0231126530
ISBN-13
9780231126533
Publisher
Columbia University Press
Imprint
Columbia University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 25th, 2003
Print length
256 Pages
Weight
366 grams
Dimensions
15.40 x 23.00 x 1.30 cms
Ksh 5,400.00
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Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers.
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