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Audience Genre Expectations in the Age of Digital Media

By: USA) Jeffres Leo W. (Cleveland State University (Author) , USA) Atkin David J. (University of Connecticut (Author) , USA) Neuendorf Kimberly A. (Cleveland State University (Author)

4 in stock

Ksh 8,400.00

Format: Paperback or Softback

ISBN-13: 9781032201313

Publisher: Taylor & Francis Ltd

Publication Date: Dec 5th, 2022

Weight: 350 grams

Dimension: 15.00 x 22.80 x 2.10 cms

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This volume bridges the divide between film and media studies scholarship by exploring audience expectations of film and TV genre in the age of digital streaming, using qualitative thematic and quantitative data-driven analyses.

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