Audiences and Publics : When Cultural Engagement Matters for the Public Sphere
Book Details
Format
Paperback / Softback
Book Series
Changing Media, Changing Europe
ISBN-10
1841501298
ISBN-13
9781841501291
Publisher
Intellect
Imprint
Intellect Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 1st, 2005
Print length
200 Pages
Weight
478 grams
Dimensions
23.00 x 17.50 x 1.50 cms
Product Classification:
Media studiesMedia studies
Ksh 5,200.00
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In today’s thoroughly mass-mediated world, audiences and publics are, of course, composed of the same people. Yet social science traditionally treats them quite differently. Indeed, it is commonplace to define audiences in opposition to the public: in both popular and elite discourses, audiences are denigrated as trivial, passive, individualised, while publics are valued as active, critically engaged and politically significant.
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