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The book presents a theoretical and methodological framework that addresses the limitations of traditional, small-sample TV viewership surveys in today''s evolving media landscape. It proposes a comprehensive system that reflects the communication effects of audio-visual information in the multiscreen era.
Get Audio-Visual Communication in the Multiscreen Era by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.