Authentic™ : The Politics of Ambivalence in a Brand Culture
Book Details
Format
Paperback / Softback
Book Series
Critical Cultural Communication
ISBN-10
0814787142
ISBN-13
9780814787144
Publisher
New York University Press
Imprint
New York University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 15th, 2012
Print length
277 Pages
Weight
442 grams
Dimensions
22.50 x 15.90 x 1.70 cms
Product Classification:
Communication studiesCultural studies
Ksh 5,050.00
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Argues that brands are about culture as much as they are about economics
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