Automotive Management : Navigating the next decade of auto industry transformation
2nd ed.
Book Details
Format
Hardback
ISBN-10
3486723324
ISBN-13
9783486723328
Edition
2nd ed.
Publisher
De Gruyter
Imprint
De Gruyter Oldenbourg
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 24th, 2013
Print length
268 Pages
Weight
638 grams
Product Classification:
Automotive technology & tradesAutomotive technology and trades
KSh 11,450.00
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Highlights the trends in mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries. This book provides the link between science and business practice in the automotive industry.
The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.
Get Automotive Management by Jens Diehlmann, Joachim Häcker at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by De Gruyter and it has 268 pages.
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