B2B Marketing Fundamentals : Drive Impact Across Brand, Reputation, Relationships and Revenue
by
Kate Mackie
Book Details
Format
Paperback / Softback
ISBN-10
1398619647
ISBN-13
9781398619647
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 3rd, 2025
Print length
248 Pages
Weight
380 grams
Dimensions
15.60 x 23.40 x 1.50 cms
Product Classification:
Sales & marketing managementSales & marketing
Ksh 4,700.00
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Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.
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