Book Details
Format
Paperback / Softback
ISBN-10
1838857877
ISBN-13
9781838857875
Edition
Main
Publisher
Canongate Books
Imprint
Canongate Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 10th, 2022
Print length
240 Pages
Weight
168 grams
Dimensions
12.90 x 19.60 x 2.10 cms
Product Classification:
Social & cultural historyConsumerismBusiness strategy
Ksh 2,000.00
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A lively and insightful cultural history of the coveted yellow fruit, as well as a gripping narrative about the infamous rise and fall of the United Fruit Company
In this compelling history, Peter Chapman shows how the United Fruit Company took bananas from the jungles of Costa Rica to the halls of power in Washington, D.C., with not just clever marketing, but covert CIA operations, bloody coups and brutalised workforces. And how along the way they turned the banana into a blueprint for a new model of unfettered global capitalism: one that serves corporate power at any cost.
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