Bancassurance in Europe
Book Details
Format
Hardback or Cased Book
ISBN-10
0333628144
ISBN-13
9780333628140
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 12th, 1994
Print length
174 Pages
Product Classification:
BankingInsurance & actuarial studiesInsurance and actuarial studies
Ksh 23,750.00
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This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance.
This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.
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