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Base of the Pyramid Markets in Affluent Countries

By: Stefan Gold (Author) , Germany) Arnold Marlen Gabriele (Chemnitz University of Technology (Author) , Judy N. Muthuri (Author)

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Ksh 8,650.00

Format: Paperback or Softback

ISBN-13: 9781032008790

Publisher: Taylor & Francis Ltd

Publication Date: May 31st, 2021

Weight: 428 grams

Dimension: 24.20 x 15.90 x 1.80 cms

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This book focuses on more engineered countries, such as Europe, North America, Australia, etc. where BOP is also an issue, as it addresses the poorest socioeconomic order in a country, society or region.

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