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Base of the Pyramid Markets in Latin America

By: Ximena Rueda Fajardo (Author) , Germany) Arnold Marlen Gabriele (Chemnitz University of Technology (Author) , Judy N. Muthuri (Author)

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Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9781032043876

Publisher: Taylor & Francis Ltd

Publication Date: May 31st, 2023

Dimension: 23.40 x 15.60 x 45.30 cms

Category: Regional studies

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This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.

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