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Base of the Pyramid Markets in Latin America
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Base of the Pyramid Markets in Latin America : Innovation and Challenges to Sustainability

Book Details

Format Paperback / Softback
ISBN-10 1032043873
ISBN-13 9781032043876
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date May 31st, 2023
Print length 134 Pages
Weight 240 grams
Ksh 8,450.00
Werezi Extended Catalogue 0 in stock

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This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.


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