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Basic Business Statistics -- Global Edition
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Basic Business Statistics -- Global Edition

Book Details

Format Paperback / Softback
ISBN-10 1292480726
ISBN-13 9781292480725
Publisher Pearson Education Limited
Imprint Pearson Education Limited
Country of Manufacture GB
Country of Publication GB
Publication Date Jul 16th, 2025
Print length 848 Pages
Weight 1,870 grams
Dimensions 27.50 x 21.60 x 3.00 cms
Ksh 16,250.00
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Basic Business Statistics makes statistics understandable by exploring concepts in the context of specific business problems and situations. In line with the ASA's Guidelines for Assessment and Instruction (GAISE), the authors emphasize interpretation, analysis and communication of statistical results using several data analysis tools. Examples are drawn from various functional areas of business, giving you ample practice in applying statistics to business decision making. Examples and instructions for using data analysis tools such as Microsoft® Excel®, JMP®, Minitab® and Tableau® are integrated throughout. The 15th Edition adds new content on regression and analytics, new and updated cases, and new or revised content throughout.

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