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Basic Marketing Research : Pearson New International Edition

By: (Author) Naresh Malhotra

Werezi Extended Catalogue
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Ksh 15,250.00

Format: Paperback / Softback

ISBN-10: 1292020482

ISBN-13: 9781292020488

Edition Number: 4

Publisher: Pearson Education Limited

Imprint: Pearson Education Limited

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Aug 8th, 2013

Print length: 676 Pages

Weight: 1,782 grams

Dimensions (height x width x thickness): 27.30 x 21.40 x 2.20 cms

Product Classification: Market research

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For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Get Basic Marketing Research by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Pearson Education Limited and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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