Basic Marketing Research : Pearson New International Edition
Book Details
Format
Paperback / Softback
ISBN-10
1292020482
ISBN-13
9781292020488
Publisher
Pearson Education Limited
Imprint
Pearson Education Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 8th, 2013
Print length
676 Pages
Weight
1,782 grams
Dimensions
27.30 x 21.40 x 2.20 cms
Product Classification:
Market research
Ksh 15,250.00
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Quality
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For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Get Basic Marketing Research by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Pearson Education Limited and it has pages.
